What if perfume bottles were dessert cakes! A great editorial concept by French photographer Fred Lebain for Wad magazine.
To promote their partnership with Braun, WAD Magazine created this clever photo/video project in which they are calling people to participate in a contest titled “WAD Barber Shop”. Send a picture of yourself with a creative or natural beard looking at its finest to enter the contest. See below for more details.
For the 5th day of our WAD Marathon I would like to feature an editorial praising the style and character of Karl Lagerfeld, entitled K as in Karl. Lagerfeld’s style has become an iconic style reference. So much that even his peer, designer Roberto Cavalli came dressed…
In their Dictionary Issue, Dec, Jan, Feb 08/09, WAD included a concept map of the WAD staff and their relationships to one and other. I have never seen this done by any publication. They have named, titled and comprised the contact of each person of the team including its Publisher, Bruno Collin and Creative Director, Brice Compagnon. I am sure they have already started to receive quite some reach-out from readers…
WAD Magazine is the most exciting magazine to receive in the mail, and it all starts with the cover. If you were to remove the display text logo from the cover of every magazine, I can a guarantee you would have a very hard time differentiating one magazine from the next. WAD on the other hand could probably only be mistaken by a blind person…
In honor of their 10th anniversary WAD concepted a whole editorial recycling past covers of the magazine. I can see they pulled inspiration from Issey Miyake’s Pleats collection and from John Galliano’s over voluminous ball gowns. Original ideas take making a leap out of the box and WAD does this every time…
In honor of the 10th anniversary of one of our all time favorite mags, Trendland has decided to do a 10-day-WAD-Marathon. WAD is an acronym for WE’AR DIFFERENT. The name which reads two ways is a fair self-proclaimed boast whether you catch the We-are-different or wear-different assertion first. The last and current issue of WAD …