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Hermès Finger Skate Viral

Cyril Foiret — Tue, 09 Nov 2010 17:00:50 +0000

Hermès is really concentrating on their viral communication right now. After their ‘J’aime mon Carre’ they keep on trying, by all means to reach internet users. By launching lesailes.hermes.com, an interactive microsite featuring their products related to different themes including video, cool animation, downloadable screensavers and more. My favorite is definitely the Finger skate video by Alexis Milant (watch below)…

(...) Read More about Hermès Finger Skate Viral (47 words)

DESIGNERS, VIDEO | Permalink | 4 comments |

Agent Provocateur: ‘Private Tapes’ Campaign

Cyril Foiret — Sun, 08 Aug 2010 13:07:46 +0000

One more time Agent Provocateur seduces! Private Tapes is a series of short, ‘home-made’ film clips of women displaying Agent Provocateur’s Autumn/Winter 2010 lingerie to a video camera, in what appears to be her hotel room. A great “voyeuristic viral” concept, since these video are only web based and that the stills from them make up the lingerie lookbook…

[flashvideo file=http://web-cdn.coull.biz/agentprovocateur/cinema/AP-Lingerie-Kathrine.f4v /]

Watch more after the break…(...) Read More about Agent Provocateur: ‘Private Tapes’ Campaign (150 words)

AD CAMPAIGN, FASHION, VIDEO | Permalink | 4 comments |

Louis Vuitton makes Rossy de Palma disappear

Cyril Foiret — Sun, 18 Apr 2010 13:37:59 +0000

For the promotion of their new Spanish online store, Louis Vuitton launched few viral videos – where everyone is looking for (Pedro Almodovar’s favorite and Spain’s most famous actress) Rossy de Palma, who has mysteriously disappeared. Usually not a fan of irony, Louis Vuitton shows a delightful dose of humor in their last Spanish marketing operation. (see them all below)

Rossy de Palma, who had already designed a line of fans for the brand in 2009, is now the center of a series of short videos describing her disappearance. Her director, her coach, her mother and her neighbor are looking for her in despair and getting quite angry. It feels very much like home, for Almodovar lovers. Encore! (...) Read More about Louis Vuitton makes Rossy de Palma disappear (0 words)

ADVERTISING, VIDEO | Permalink | 2 comments |

La Main Perrier : The World Sexiest Hand

Cyril Foiret — Wed, 27 Jan 2010 19:12:11 +0000

Looks like Perrier is coming back in a strong way ( in France ), with a really cool campaign inspired by their 1970 TV campaign which was censored at the time… Here are few of their really cool web series / viral campaigns + images from their downloadable calendar…

Watch all the other viral videos below…
(...) Read More about La Main Perrier : The World Sexiest Hand (118 words)

ADVERTISING, VIDEO | Permalink | 2 comments |

Mini Cooper 50th Anniversary Video

Cyril Foiret — Tue, 20 Oct 2009 17:44:28 +0000

Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages” (viral) campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.(...) Read More about Mini Cooper 50th Anniversary Video (55 words)