Hermès is really concentrating on their viral communication right now. After their ‘J’aime mon Carre’ they keep on trying, by all means to reach internet users. By launching lesailes.hermes.com, an interactive microsite featuring their products related to different themes including video, cool animation, downloadable screensavers and more. My favorite is definitely the Finger skate video [...]

For the promotion of their new Spanish online store, Louis Vuitton launched few viral videos – where everyone is looking for (Pedro Almodovar’s favorite and Spain’s most famous actress) Rossy de Palma, who has mysteriously disappeared. Usually not a fan of irony, Louis Vuitton shows a delightful dose of humor in their last Spanish marketing [...]

Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages”  (viral) campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.