Photographer Neil Krug has been hanging in the desert with his supermodel girlfriend Joni Harbeck making PULP, a book of washed out, grainy, 70′s stylized photos that honor the tradition of old movie posters and magazines. The polaroids have the kind of grainy, sun-scorched feel of a Sergio Leone spaghetti western. And ever since the couple began posting the photos on Flickr early this year, they’ve drawn a blaze of attention. “I really never received this much feedback on my work before,” said Mr. Krug, who has also directed music videos for Ladytron and Ratatat. Watch a little teaser trailer to get you in the mood for the book. In his spare time he’s also been working on a movie called Invisible Pyramid that looks equally as trippy. It’s supposedly about two women “escaping the loss of a loved one in search for an answer to their ambivalence.”

If the temperature hasn’t risen before, it certainly did now.