I’ve been waiting to get my hands on the new Sibling presentation but this went above and beyond all expectation. This video look book for their 3rd collection is a visual bomb, full of historic references through graphic elements and collage. They have created visual environments for each of their new sweaters using amateurishly montaged animal heads instead of the models that were shot. Great concept and execution by these young visionaries! Check out their website for more fresh collages of the new collection here.

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SIBLING is proud to present their sophomore outing; by their first collection we already understood the direction of these knitwear diehard’s was to be followed. with their bold colors and patterns and their contrasting threads, they set out to redefine ideas of knitwear with mind blowing pieces like the classic Perfecto jacket, transformed into knitwear category (shown here in Collection 2).

Intent on giving knitwear for men a kick up the arse (their no-holds-barred mission statement), two silhouettes dominate Collection 2; the ‘Classic’, and new-for-this-season, the ‘Deviant’, an all-over flat shape that when worn gives dramatic volume.”

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A new type of Men’s Knitwear is born : directly from London : SIBLING designed by Joe Bates, Sid Bryan and Cozette McCreery. After working with top name designers like McQueen, Lanvin or Gilles Deacon, they launched end of May Sibling with desire to give knitwear for men a ” kick up the arse ” !  The pieces are crafted in luxury fabrics like cashmere, fox or mink and actually ONLY available in Japan ! But I can tell you in advance that we will probably find Sibling at Seven NYC or H.Lorenzo LA !

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