ShowStudio + Gareth Pugh and director Ruth Hogben encapsulated all the dark glamour, divine decadence and hedonistic joy of the roaring Twenties. Gareth Pugh’s A/W 2010 collection is a stylized, silver and black Art Deco fantasy projected at lighting speed into the twenty-first century. [flashvideo file=http://showstudio.com/projects/joiedevivre/video/joiedevivre_sd.flv /]