· FASHION, SHOP ·
Tom Sachs x NikeWhen you think of NIKE the first thing that pops to mind is most likely a pair of sporty sneakers, maybe with a neon yellow sole and black laces; however this is not the case for artist and sculptor Tom Sachs. In conjunction with the highly anticipated Park Avenue Armory Show, artist Tom Sachs has
· SCULPTURE ·
NIKE Crayons by Diem Chau & W+KThe Crayola Crayon carver, Diem Chau, that we reviewed not a long time ago just finished her latest project with W+K (Wieden+Kennedy) for Nike : The Write the Future Press Kit (following their sick commercial). A nice idea and packaging (even tho the players dont really look like themselves).
· ART, EXHIBITION ·
Tenki ‘Nike Dunks’ ExhibitionJapanese designer Mita Shiniti introduced his design created from Nike Dunks sneakers during the Tenki exhibition at the Gallery Speak For in Tokyo.
· ADVERTISING, TECH ·
Playstation Shoot by LA Photographer RJ ShaughnessyIrrepressible LA photographer R.J. Shaugnessy shot this sequence of images in his trademark energetic West Coast documentary style for Sony PlayStation. Shaugnessy has photographed successful campaigns for brands such as Adidas, Nike and Vans. His work has been seen in the pages of magazines like Fader, Vice and Self Service, and in three published books [...]
· STORE ·
Kaleidoscopic Installation for Nike Store1948 is Nike’s creative playground-retail store neatly tucked away in the old brick railway arches between Shoreditch High Street and Curtain Road in East London. In addition to displaying and selling shoes, 1948 offers an entire art floor for events, installations and a social meeting point. This installation in 1948 was created by Finland-born illustrator/artist/designer [...]
· ART, FEATURED ·
Nike & Lance Armstrong STAGES ExhibitionHere is the opening to be! The Nike/Lance Armstrong STAGES Exhibition, which is on at Gallery Emmauel Perrotin Paris until August 8th and then moves to NY on Oct. 2nd. The art and fashion royalty attended the opening, from fine Art to Street Art present were Dzine, Shepard Fairey, Andreas Gursky, KAWS, Yoshitomo Nara, José Parlá, Lari Pittman, Ed Ruscha, Tom Sachs, Kenny Scharf, Eric White amongst others and they each offered individual pieces of art, which are all being sold for the Lance Armstrong Foundation towards fighting cancer.
· CULTURE, HEARSAY, VIDEO ·
Nike Tshirt Gun Viral VideoAhah How cool is this Viral concept from Nike! The Tshirt Gun ! One more time the creatives behind Nike are just on point with their viral marketing. A pretty sick video featuring St. Louis Rams running back Steven Jackson, but it seems that people on the net believe that its a real product ! A $1500 fake tshirt Gun ( and pretending its already Sold Out ! ) Nike : Just Genius !
· FOOD ·
Nike Snacks Courtesy of SooishiSwiss foodie blogger, Sooishi, was invited to collaborate for the Nike Switzerland Air event with +41. She set out some very precise lil Nike-inspired snacks. Mega-creativity and execution on this girl’s part [fragment]. I can’t imagine piping those petit cheese doodles into perfect swooshes.
· CULTURE, HEARSAY ·
Nike Air Max 90 Burger by Olle HemmendorffOlle Hemmendorff was commissioned, together with 7 other creatives/designers/photographers/artists, by Nike to interpret a Nike Sportswear icon. He got the Air Max 90 and decided to turn it into a hamburger.
You can see all 8 pieces at
· VIDEO ·
Kobe Jumps over Aston Martin ( For Nike )Ok, I guess almost everyone knows that it’s a montage, a superposition of 2 videos: one of him jumping and the other one of the car passing…
· ADVERTISING, VIDEO ·
Amazing AD by NikeNike is still and again Showing us the best of Advertising with their new Air Force !