For Nike Sportswear’s latest project, they hit a double whammy in the hype department with their Nike Premium Print Pack. With references to eco-trends and the rapidly dissolving print world, this series is sure to launch with a bang in the beginning of January 2011.
The latest Nike Sportswear pop-up store on Vine, exhibiting out of the old Montalbán theater since mid August. The eclectic location has a main stage where Sinatra once performed, which is now converted into Nike’s dodge ball tournament and ping pong battle war zone. The balcony features an extensive NikeID studio fully equipped with three huge screens that [...]