Called “Faraway”, the Kate Moss for Longchamp s/s 2011 collection was launched Monday with a 3min short video shot in Marrakech in a ‘Super 8′ vibe, targeted for TV spot, Kate Moss third collection is introduced with a full viral campaign including micro-site, Youtube and Facebook teaser. The ’70s inspired campaign was directed and photographed [...]
Kate Moss is a Longchamp girl for quite some time now. Since the house recently started a new offensive, in Ready To Wear territory, they brought along Sasha Pivovarova and managed an incredible ad campaign shot by amazing duo Mert and Marcus. Watch the Making of below – [via Cyana.Tv]