· DESIGN ·
Hermes Windows by Sarah IllenbergerA while ago we introduced you to the work of art director/set designer Sarah Illenberger. Inspired by worldwide Parade, her latest project for Hermes is entitled ‘Le Parade’. Illenberger’s created these beautiful window displays entirely made out of paper and Hermes boxes for Hermes Berlin store.
· AD CAMPAIGN, VIDEO ·
Hermes A/W 2011 campaign by Nick KnightA bastion of French luxury given a modern twist: Nick Knight‘s Autumn/Winter 2011 campaign for Hermès reinterprets the artisan tradition and hand-craft synonymous with Hermès for the twenty-first century. The vibrant fashion film takes on a painterly quality with beautiful movement from Alana Zimmer and Isaac Carew. The overlayed brush strokes mimicking the fall colors [...]
· FASHION, STORE ·
Hermes Custom Scarf Counter at NY FlagshipWritten by Guest Blogger Katherine Roettger Not your Grandmother’s Silk Scarf On May 2, 2011 Hermes introduced the world to their freshly renovated Madison Ave. flagship store by unveiling an entire new floor (designed by Parisian architectural firm RDAI), which adds 2,100 square feet to the shop. Filling the space will be the classic Hermes [...]
· FEATURED, INDUSTRIAL DESIGN ·
Hermes Home Debuts at Milan’s Furniture FairWhat a pleasant and interesting surprise was it for me to discover that Hermes just debuted their Home section at Milan’s Furniture Fair. Hermès’ creative director Pierre-Alexis Dumas has called architects Shigeru Ban and Jean de Gastines, who also designed Centre Pompidou in Metz to design the Hermès Pavillion. The striking exhibition space made out [...]
· STORE ·
New Hermès Store in ParisHermès just opened their new flagship store in Paris, Rive gauche. Built in a 1935 old swimming pool of 2,500 square meters, decorated by Denis Montel out of amazing disposable wood structures.
· DESIGNERS, VIDEO ·
Hermès Finger Skate ViralHermès is really concentrating on their viral communication right now. After their ‘J’aime mon Carre’ they keep on trying, by all means to reach internet users. By launching lesailes.hermes.com, an interactive microsite featuring their products related to different themes including video, cool animation, downloadable screensavers and more. My favorite is definitely the Finger skate video [...]
· DESIGNERS, TRENDS ·
J’aime mon Carre by HermesWe told you that luxury brands are starting to be more and more involved in the internet. After social media/viral marketing micro site ‘The Art of Trench” by Burberry, it’s now Hermès that is copying giving it a shot with their newly launched ‘J’aime mon Carre‘. Surfing on the scarf trend, they created their own [...]
· AD CAMPAIGN, ADVERTISING ·
Hermès F/W 2010 Ad CampaignIs this a Zorro inspired ad campaign for the Hermès Fall/Winter 2010 ads? Shot by Paolo Roversi with featuring model Constance Jablonski.
· FASHION ·
‘Les cravates par Hermes’ CompetitionViral communication & internet marketing is where it’s at! We told you that the luxury brands will arrive to the point that they can no longer ignore the force of future! In this case it Hermes who did a contest collaboration with DesignBoom. With 5,478 valid entries by 6133 designers from 97 different countries the [...]
· DESIGNERS, HEARSAY ·
Jean Paul Gaultier Leaves HermèsAfter 7 years of collaboration, Jean Paul Gaultier stepped down from Hermès and pays tribute to Jean Louis Dumas, deceased recently. He left the famous saddler in good terms and says that he “shared a lot of emotions” and that he “learned a real know how”.
· CULTURE, FASHION ·
Hermès launches fine jewelry CollectionHermès has now made a striking entry into the world of fine jewelry with an exclusive collection designed by famous accessories designer Pierre Hardy. The new fourteen-piece jewelry collection has been named “haute bijouterie” by Hermès.
· STORE, VIDEO ·
Hermés Tokyo Store Installation by Tokujin YoshiokaThe latest Tokujin Yoshioka installation for Maison Hermes in Tokyo is the opposite of typical overstuffed Christmas holiday display, clean and pure aesthetic… love it !