For Nike Sportswear’s latest project, they hit a double whammy in the hype department with their Nike Premium Print Pack. With references to eco-trends and the rapidly dissolving print world, this series is sure to launch with a bang in the beginning of January 2011.

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TRENDS | Permalink | One comment |

On the June 2009 VOGUE cover is the beautiful Cameron Diaz. the shoot was taken by Mario Testino. Not only Does she look gorgeous in the palm springs sun he is wearing some of the most beautiful earth friendly clothing around.

(Above) 3.1 Phillip Lim eco-dyed 100 percent natural silk dress and an Eco Emporia belt made from a reclaimed fire hose. John Hardy silver cuffs.

(...) Read More about Cameron Diaz by Mario Testino for Vogue US (120 words)

CELEBRITY, EDITORIAL | Permalink | No comment |

What to some is junk or waste to on person can be to others the medium of their expression by way of seeing the same object in a completely different light. I would say that this is the case with Israeli artist/sculptor Yaov Kotik who has started a Kotik, collection of handmade jewelry using disposed bottle caps and turning them into beautifully original and wearable jewelry. His work is a very interesting contrast between a costless material and a highly intensive and intricate labor to produce, so I am curious to know what the price tag on these babies is.  Shown  here are just a few of his designs, you should visit his website to see it all.

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ART, DESIGNERS | Permalink | 3 comments |

Last night we attended the GEN ARTS x Soy Joy for the presentation of the first ever Fashionably Natural, an Eco show hosted by Maggie Gylenhall. The runway showcased looks from Brigit Catiis, The Battalion, Popomono and Velvet Leaf, 4 Eco L.A. based brands. The event was held at the Petersen Automotive Museum, a great venue with a good vibe.

Each brand showed selection of 15 looks, but as far as we are concerned the only brand that deserved the spotlight was Velvet Leaf. The Velvet Leaf Spring/Summer 09 Collection came a long way from (...) Read More about GEN ARTS Fashionably Natural Show (152 words)

FASHION | Permalink | 2 comments |