Does the world need another running shoe? Probably not. Unlike other sneakers, Diesel Sneakers aren’t made for running. You run when you’re scared. Scared of gaining weight, of being late, or that something bad will happen to you. But Diesel is stupid, and stupid isn’t scared of anything. [watch video below]
VIKTOR & ROLF has had an injection of Diesel power – fashion heavyweight Renzo Rosso has purchased a majority stake in the cult Dutch fashion label.
The two powerhouses have reportedly been in talks since September 2006, but have been taking things slowly to ensure the deal – of which details have not been disclosed – is right for both parties.
Design duo Viktor Horsting and Rolf Snoeren have admitted they were impressed by Diesel boss Rosso’s handling of Maison Martin Margiela, a similarily concept-led label, which his Only the Brave holding acquired in 2002…