In characteristic fashion, denim master Scott Morrison is entrepreneurially leading the industry (again) with an inspired little shop of large ideas and limited quantity denim for connoisseurs and walk-ins alike.

“I have always loved the sewing detail, the factory experience, seeing how everything is made and total transparency. So, I wanted to put it all behind glass and let people watch it being made right there. The point is to do something beautiful and that no one’s ever seen and in a way that no one’s ever seen.”

What started with four sewing machines in Morrison’s apartment is, as of May, an all-in-one custom denim shop in SoHo. The name, 3×1 (made here) – pronounced “three by one” – is derived from (...) Read More about Handmade Custom Denim: 3×1 Opens in SoHo (713 words)

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Overdesigncreation PREMIUM is a sick Japaneses custom denim collection, offering an eclectic mix of jean products, such as damaged denim, crushed denim, patchwork jeans with casual styles from Rock to Street Culture…From Custom vintage to Designer Collab’ its one of the hottest denim brands in Japan right now. Hopefully coming soon to the US…

(...) Read More about Overdesigncreation Premium Label (0 words)

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