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New McCafe Commercial Spoofs Hipster Coffee Culture (LOL)

Considering that I’m not a fan of McDonalds or their culture in general, on the other hand I’m a fan of a good commercial and funny spoofs! In this case, McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. (LOL)

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One pen, infinite possibilities by Vallée Duhamel

One lucky character sees his day transformed when his Samsung pen is transformed into a series of tools carrying him to a playful dreamland. The film invites you to take a magical turn in your daily life while illustrating the various features of the Samsung Galaxy Note S-Pen . Agency : Heaven Directors & Visual…

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The New Nike Football Film: “Winner Stays”

With their new slogan, #RiskEverything Nike is (again) doing strong in preparation with the World Cup. The new commercial has been unveiled today during the Nike Football Summit, here in Madrid. The film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. 

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Art Paris 2014

Above: Guillaume Constantin The future of what, 2011 Galerie Bertrand Grimont   left: Carlos Aires Garden of Delights III (Crisis Edition), 2013 Installation Mario Mauroner Contemporary Art   The Art Paris Contemporary Art Fair takes place every year at the Grand Palais in Paris, exhibiting carefully curated bits and pieces from the collections of the…

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Trends in Packaging: Numbers

Packaging design is a huge segment of the design industry.  As you know, the way products are packaged and presented directly relates to how well they will sell and what kind of audiences they will sell to.