The word ‘Selfie’ has been elected as “word of the year” by the very serious Oxford dictionary. Celebrities, the US president, and even the Pope participate in this trend, by sharing their pictures on social media, facebook, pinterest, weibo, wechat, snapchat and almost anywhere else they can find. This phenomenon is so incredibly viral that
Pac Man, bubble wrap, a concert, popcorn, a fashion runway…these are only a handful of audiovisual concepts behind Apple’s new animation campaign for the iPhone5C (dubbed isee5) custom color series.
Niklas Alm together with set designer Marisa Fjärem, created this totally unconventional campaign for Swedish shopping mall Bromma Blocks.