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Surfrider Foundation 2011 Calendar

In relation with last year’s catastrophic oil spill in the Gulf of Mexico, Surfider Foundation Europe designed with Y&R Paris their 2011 calendar to help recruit new volunteers to the foundation. The Surfrider foundation is always communicating towards the protection of the ocean and its coastlines like last year campaign aiming to defend the preservation and sustainable coastal management.

This year for remembering the catastrophe, they choose sexy model/surfer wearing nothing but oil like bathing suits with the tag line ” The Ocean is much more precious than all the black gold in the world”

Advertising Agency: Y&R Paris
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Photographer: Fred Meylan

More information at www.surfrider.eu – Thanks to I Believe in Advertising for the tip!


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  • Anonymous

    I must be confused. why would respectable eco-warriors like Surfrider make tragic oil spills glamorous?

  • Anonymous

    I must be confused. why would respectable eco-warriors like Surfrider make tragic oil spills glamorous?

  • MyRobotHand

    While this proves hot models look good in anything it dies little or nothing to illustrate that the ocean is more precious than oil. I’d say it does the opposite. Oil slicks are ok, they just become bikinis. It’s accomplished technically, but a disconnect between message and creative.

  • MyRobotHand

    While this proves hot models look good in anything it dies little or nothing to illustrate that the ocean is more precious than oil. I’d say it does the opposite. Oil slicks are ok, they just become bikinis. It’s accomplished technically, but a disconnect between message and creative.

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Surfrider Foundation 2011 Calendar