Studio Toogood for Cherevichkiotvichki S/S 2013

London-based Studio Toogood, one of our favorite creative ateliers headed by London design star Faye Toogood, always does an amazing job of coming up with brand concepts to suit the needs of their amazing roster of clients.  Loving their latest work, RETRACT, an installation for the Paris Fashion Week S/S 2013 presentation of shoe maker Cherevichkiotvichki.  Combining materials such as plaster, hessian, wax and resin, and a masculine x feminine interchange, the RETRACT concept centers on themes of abandonment, age and texture.  Cherevichkiotvichki founder Victoria Andrejeva provided Soviet utilitarian furniture to be reworked by the Studio, and was styled to set up an abstracted and deserted living space.  The gorgeous textures and surfaces reflect beauty found in age. 

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Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella