Studio Experiments with Hilda Hellstrom

We don’t get the chance too often to feature process, research and experimentation in our content. It is rarely documented with the same love as a finished product, which is a shame. Naturally we fell in love with these material experiments from Hilda Hellstrom.

Working with materials that, for the observer, often are unfamiliar, she plays with the undefinable materials hierarchies, value systems and definitions. This has involved studies about imitation in relation to authenticity and different ways to interpret what we classify as ‘natural’. More specifically she has been working with geology and the formation of rock. On a practical level one could say that she studies the ways of nature as if its processes belonged to those of a craftsman. Analogous to an apprentice she then recreates those movements of nature, appropriated into processes that are specific to her practice.








Hilda Hellstrom materials process Studio Experiments

Ani Tzenkova

Bulgarian born, Los Angeles raised – Ani is the Mini Boss of TrendLand. Having worked as fashion designer, stylist, art director and producer, she fuses all her budding experience into TrendLand’s creative platform and tries to stay on top of Frenchies grammar as much as possible.