Solange Azagury-Partrige’s Cliches and Conventions

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Text from website. see full bio here.

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“There comes a day in every woman’s life when she wakes up wanting diamonds,” believes Solange Azagury-Partridge, the designer who woke up to diamonds and jewels earlier than most. Her passion for design, her acute and uncoventional sense of beauty, and her instinctive understanding of the meaning and role of jewelry have lead her, from an early age, to her position today as the leading, trailblazing designer/jeweler of her generation.

In 2001, hand chosen by Tom Ford, Solange was appointed the creative director of Boucheron, where she worked for 3 years bringing a new dimension of wayard sensuality to the traditional Palace Vendome jewelry, before returning to her burgeoning brand in London in 2004. The following year ended with the much anticipated launch of her all-red Solange Azagury-Partridge costume jewelry collection for H&M; its immediate success proved that Solange’s reputation had reached a wider, fashion-forward public, rare for a fine jewelry designer.

Continually challenging cliche’s and conventions, exploring materials and pushing boundaries, visualizing words and feelings, Solange has expanded her parameters of art.

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