Bordelle is the newest and coolest addition to the Selfridges Lingerie department. Created by London based designer Alex Popa, Bordelle is a niche and unusual concept in lingerie, which Alex describes as Bodywear. The Bordelle aesthetic offers high fashion, directional pieces that can be worn asunder or outerwear. Body conscious lines and a silhouette bandaged by a mix of ribbons, fabrics and trims are the line’s distinctive signature.

William Baker who is Britney’s stylist, discovered Bordelle and thought it would be the perfect choice for Brit’s show-stopping return to fashion form. Pieces from Bordelle will be worn throughout her Circus tour and are also seen on Britney in the forthcoming video for her controversial single, If You Seek Amy.