I remember having a hard time trying to categorize this brand when I first introduced it in January (see here). British designer Alex Pop calls her collection Bodywear, a term more commonly associated with yoga or work-out clothes, but welcome to a whole new world! Bordelle’s absolutely refreshing and equally innovative designs have won the praise of major industry personage including Selfridges Director of Lingerie, Sebastian Manes and Celebrity Stylist William Baker.

Bordelle is the newest and coolest addition to the Selfridges Lingerie department. Created by London based designer Alex Popa, Bordelle is a niche and unusual concept in lingerie, which Alex describes as Bodywear. The Bordelle aesthetic offers high fashion, directional pieces that can be worn asunder or outerwear. Body conscious lines and a silhouette bandaged by a mix of ribbons, fabrics and trims are the line’s distinctive signature.

William Baker who is Britney’s stylist, discovered Bordelle and thought it would be the perfect choice for Brit’s show-stopping return to fashion form. Pieces from Bordelle will be worn throughout her Circus tour and are also seen on Britney in the forthcoming video for her controversial single, If You Seek Amy.

TAGS: alex pop, bodywear reinvented, bondage, bordelle, Bordelle fw 09/10, britney spears circus tour, celebrity stylists, lingerie, pop artist stylist, s&m, Sebastian Manes, Selfridges Director of Lingerie, william baker