The New Hotspot in Amsterdam
Last week I was invited for the opening of SirAdam, a very cool new boutique hotel in Amsterdam. With 108 rooms, it’s located in the first eight floors of the city’s landmark A’DAM Toren (tower), overlooking the City IJ-river and the historic city centre of Amsterdam. The industrial-chic interiors was designed by New York-based design studio ICRAVE, who replaced the traditional hotel lobby with The Hub, a co-working space-meets-concept store and Music Library where guests can listen to a range of vinyl. The Hub overlooks famous THE BUTCHER who features a large island bar and riverside terrace, which will host regular live performances and nightly DJ sets.
The guest rooms and the suite are outfitted with the necessities to entertain, from Bluetooth-enabled Crosley record players and a collection of vinyl’s, to a Gibson guitar. Embracing the original structure of the tower, raw concrete pillars and exposed ceilings frame the interiors. The floor-to-ceiling windows hold floating desks and window benches providing dramatic, panoramic views of the city’s skyline.
Sir Adam’s guest rooms are divided amongst five categories, ranging from the smallest, Sir Boutique to the largest and impressive Sir Suite.
Featured on top of the ‘bed-shelves’ in 88 guest rooms you can find a collection of curated coffee table books as well as a collage by Michiel Folkers and portraits by music photographer Daniel Cohen. The 19 Sir Deluxe Corner rooms and the Sir Suite also showcase work by Ren Philips. As the art will surely inspire, guests can request in-room guitar lessons or borrow a DJ set. For those who would rather see a live show at a nearby venue, bikes are available to borrow.
Part of the SIR Hotels and managed by Europe Hotels Private Collection group, SirAdam is the second SIR hotel in Amsterdam and the third in the collection. Two additional locations are set to open in 2017, including Sir Nikolai in Hamburg in the spring and the very exciting boutique hotel Sir Joan in Ibiza this summer.
Published March 10, 2017