Apple.com also has a good description of his creative process of which I’m quoting a portion here. It turns out Photoshop is only one of his tools, and there’s a much more intricate approach to his original photographic content than you might think.
“I’ll take a leaf, make it into a sole, bend it to make a heel or a strap, then shoot it.” He works untethered.
After taking the pictures, “I walk over to my computer room and download the flash cards. Now, some art director might say that’s wasted time,” he says, “but for me it’s thinking time. I’m looking one or two steps ahead, getting ideas, making creative decisions.”
After his second book, Shoe Fleur: A Footwear Fantasy
Read his interview on Apple Pro Profile
More info on www.shoefleur.com
TAGS: art, flower collages, Flowers, Michel Tcherevkoff, PHOTOGRAPHY, Photoshop, shoe fleur, shoes
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The two things women love the most : Shoes and Flowers (and bags). NY based French photographer Michel Tcherevkoff had a revelation when he saw a photograph of a leaf he had shot for a client, turned upside down on his table and thought it looked just like a shoe. He scanned the image, added a heel, and that became the first Shoe Fleur.
Shoe Fleur debuts photographer Michel Tcherevkoff’s virtual collection of fantasy shoes made from fresh plants.
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?