Apple.com also has a good description of his creative process of which I’m quoting a portion here. It turns out Photoshop is only one of his tools, and there’s a much more intricate approach to his original photographic content than you might think.
“I’ll take a leaf, make it into a sole, bend it to make a heel or a strap, then shoot it.” He works untethered.
After taking the pictures, “I walk over to my computer room and download the flash cards. Now, some art director might say that’s wasted time,” he says, “but for me it’s thinking time. I’m looking one or two steps ahead, getting ideas, making creative decisions.”
After his second book, Shoe Fleur: A Footwear Fantasy published in 2007, Michel won 27 international awards for excellence in 2008.
Read his interview on Apple Pro Profile
More info on www.shoefleur.com
The two things women love the most : Shoes and Flowers (and bags). NY based French photographer Michel Tcherevkoff had a revelation when he saw a photograph of a leaf he had shot for a client, turned upside down on his table and thought it looked just like a shoe. He scanned the image, added a heel, and that became the first Shoe Fleur.
Shoe Fleur debuts photographer Michel Tcherevkoff’s virtual collection of fantasy shoes made from fresh plants.
May 19 13 @ 5:16 PMIron & Wine at The Capitol Theatre
May 20 13 @ 5:32 PMTom Petty & the Heartbreakers
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery