DESCRIPTION
Open titles for MTV’s UK TOP20 program. Watch Video Here

PROCESS
The principal message of this open title is that the UK is a trend setting place where life moves at a lightning pace. One of the most representative places of the “avant-garde” is the hairdresser. Two different heads and a nervous hand are the primary subjects which depict this ironic open titles.

DESCRIPTION
Still-life about success, failure and mainstream stardom.

PROCESS
Those once hot–Justin, Britney, Madonna, Mariah, Beyoncé and Aguilera–become “have been” dethroned by M.I.A. and Kiss and friends, who take their place at the top. This ironic image is a personal project between Serial Cut and the photographer Paloma Rincón that critiques a mainstream music whose “stars” are nothing more than products and where music is not the true focus.

DESCRIPTION
Art direction for ad of Zune’s new online store.

PROCESS
A tremendous selection of music is available at the Zune Marketplace and the Company’s slogan, “Millions of tracks for the price of one CD,” is visually represented in the advertisement designed by Serial Cut. The names of a variety of groups whose music can be purchased at the online store are depicted using 22 different font styles. Three colors–white, violet and pink–predominate in a never-ending volcanic explosion of music groups!

TAGS: ads, advertising, ntv ads, paloma rincon, serial cut creative agency, the guardian creative ads, UKs top20 program, young creative agencies, zune