CULTURE, SHOP, STORE
Selfridges gets Quiet with the No Noise Initiative
What is No Noise?
As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.
The SILENCE ROOM:
When they first opened their doors in 1909, Harry Gordon Selfridge created a Silence Room where busy shoppers could “retire from the whirl of bargains and the build up of energy”. They think we need it now more than ever, so they are bringing it back as part of their No Noise initiative.
Designed by Alex Cochrane Architects, this reincarnation of the Silence Room has an insulated inner-sanctum, shielded from the noise and human traffic of the store.
They’ve also partnered with modern meditation gurus Headspace to install relaxation pods throughout the stores, each one with a different guided meditation.
More information at http://nonoise.selfridges.com
TAGS: Alex Cochrane Architects, department store, Headspace, initiative, No Noise Initiative, No-Noise, relaxation pods, selfridges, STORE
WHAT DO YOU GUYS THINK?
Selfridges launched the No-Noise program at the beginning of this year . An interesting initiative that goes beyond retail, No Noise invites you to celebrate the power of quiet, see the beauty in function and find calm among the crowds. Watch the video below to understand the entire program. How good it is to have non-branded products!
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?