For the promotion of their new Spanish online store, Louis Vuitton launched few viral videos – where everyone is looking for (Pedro Almodovar’s favorite and Spain’s most famous actress) Rossy de Palma, who has mysteriously disappeared. Usually not a fan of irony, Louis Vuitton shows a delightful dose of humor in their last Spanish marketing operation. (see them all below)

Rossy de Palma, who had already designed a line of fans for the brand in 2009, is now the center of a series of short videos describing her disappearance. Her director, her coach, her mother and her neighbor are looking for her in despair and getting quite angry. It feels very much like home, for Almodovar lovers. Encore!