Rika A/W 2013

In yet another great find from Holland, we are loving stylist-turned-designer Ulrika Lundgren’s fashion label Rika.  Rika builds upon a love for the truly unique everyday pieces which Swedish-born Lundgren developed in her years globe trotting, constantly on the hunt for the next special thing.  Fusing rock ‘n’ roll with a feminine silhouette, there are many fashion brands that attempt to achieve this sensibility but lack the cool Scandinavian aesthetic which is infused in this label.  Her A/W 2012 collection seen here, exemplifies the brand; a season-less assortment of the wardrobe staples such as oxford blouses, cashmere jumpers, motorcycle jackets, leather skirts and other items to wear year round.  Can’t get enough of all that sheer.

check out our post on Rika Magazine!

see more Rika here

Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella