Rising to every challenge, Rankin has never shied from portraying difficult subject matters, addressing issues from domestic violence to body image in both his personal work as well as charity and commercial projects. He made headlines again with his campaign for Dove showing women who differed from the usual stick-thin advertising stereotype. He has also shot prominent charity campaigns for Amnesty International, Everyman, Special Olympics, Oxfam, Teenage Cancer Trust, Refuge, The Teaching Awards, Women’s Aid, Women’s Vote, Breast Cancer Awareness and Youth Music.