A few days ago in New York for the celebration of 10 years of digital innovation, Ralph Lauren (.com) presented the ultimate fusion of art, fashion & technology in a awesome visual feast for the 5 senses. Watch as the New York women’s flagship store at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.

On the famous London flagship at 1 New Bond Street

Watch the behind the scene below:

Concept directed by Moving-Pictures

CREDITS
Client: Ralph Lauren
Director: Luke Losey
Creative Director: Nathan Copan
Drive Productions Producer: Ben Fender
UVA Producer: Annika Stark
Editors: Giles Thacker and Joel Geddes @ Drive
Creative Director Ralph Lauren: Amir Mohammady
Sound: Paul Hartnoll @ Orbital

MPC Producers: Jonny Dixon and Leianna Campbell
MPC 3D Team: Robin Carlisle, Remi Cauzid, Maurizio De Angels, Dominic Edwards, Adam Elkins, Andrea Falcone, Liam Griffin, Spiros Kalomiris, Ian King, Dean Robinson, Janak Thakker, Ben Wiggs
MPC 2D Team: Ryan Hadfield, Alex Harding, Michael Gregory, Mikael Petterson

More info at www.ralphlauren.com