Psy’s Gangnam Style Breaks World Record

By now, you probably fall into one of the 275 million viewers (a new world record) who has seen Psy’s comeback viral video hit, “Gangnam Style“.  Named after Seoul’s trendiest district, the addictive lyrics and beats of this catchy K-Pop treat is outdone only by the outrageous and over the top video, and the awesomely cheesy dance (recently taught to Britney Spears by Psy on The Ellen Degeneres Show).  We congratulate the Korean star on his new record deal with Justin Bieber’s manger, Scooter Braun‘ label.  The video features a very distinct palette yet no art director is credited, which begs us to question, is K-Pop the most aesthetically advanced genre of pop music on the planet?  The sounds and sights, especially in “Gangnam Style” definitely have a way of firing up the brain neurons in the most addictive way.  Has the genre evolved the taste level of directors and performers so these creators are naturally more inclined to speak to us in an all together more artistically directed way?  Look for our answer later this month as we will be highlighting our favorite K-Pop videos…

Also watch the making of for some more laughs!

Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella