Prada’s Parallel Universes GIFs

In pursuit of its recent throwback-love (50s-themed collections, mixed media collage videos, and so on), Prada has revamped yet another item of nostalgia—GIFs. A bit drowned out by the sea of videos, these cute tic-toc animations are the result of the label’s recent partnership with Armenian-born, Paris-based artist Vahram MuratyanParallel Universes GIFs focuses on the very retro element of Prada’s latest Spring/Summer 2012, with this first eye-catching seven-part series.

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Katrina Tan

A brand manager and magazine editor with a love for stories. Always wanting to know the whys and hows behind the art and the artist, Katrina also runs SUPERVISION. As such, her days are usually spent with her eyes on the Net and the streets, looking for the most interesting/opinionated/all-around fun work.