In pursuit of its recent throwback-love (50s-themed collections, mixed media collage videos, and so on), Prada has revamped yet another item of nostalgia—GIFs. A bit drowned out by the sea of videos, these cute tic-toc animations are the result of the label’s recent partnership with Armenian-born, Paris-based artist Vahram Muratyan. Parallel Universes GIFs focuses on the very retro element of Prada’s latest Spring/Summer 2012, with this first eye-catching seven-part series.
More information at www.vahrammuratyan.com
