Prada SS10 Fantasy Lookbook

You know we are fan of the creativity behind the Prada Lookbooks – In addition to their menswear video “First Spring”, Prada has also released their new ‘Fantasy Lookbook’ for the Spring/Summer 2010 collection. A mixed media  batch of goodness produced again by the talented  AMO / Rem Koolhaas

Most of those images are backstage photography of their shows, they just integrated details, background and plenty of cool details to arrive to this beautiful lookbook

AMO glimpses the collection through a fractured cinematographic lens: contorted cityscapes, tropical traces, desolate architecture, illusory projections and palimpsests flicker like movie stills”

Production
AMO / Rem Koolhaas
Ippolito Pestellini Laparelli
Artwork
Jeroen Koolhaas
Lok Jansen
AMO /Fausto Fantinuoli
Photography
Philip Meech
Layout
AMO

Download full lookbook HERE






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