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Coming from their former folk roots, we receive a mixture of their lingering soft vocals and a new-found electro-synth quality. As a born again band, the trio are taking their recent and self-titled debut as a chance to become fresh, reintroducing nostalgic influence of R&B, 90′s dream pop, Daft Punk-esque vocal autotune, and electronic vibes. What hasn’t changed is the band’s accessibility–but just who are they becoming accessible to? The answer? A whole new audience.
POP ETC is everything in between. It is all their influences put together without the folk filter used in Morning Benders. They list an exhausted list including, “rock, hip hop, soul, funk, reggae, blues, techno, new age, punk, disco, folk, country, jazz, house, psych, and R&B.” In essence, all music has traces of every genre. Nothing exists on its own, and in the same way, POP ETC would not exist without Benders. Go ahead: Get re-aquainted. Check out Pop Etc (out now via Rough Trade).
The Morning Benders have morphed into POP ETC. It’s a transformation of sorts befitting our current cravings for pop from a folk stand point.

May 18 13 @ 12:00 PM
ICFF 2013May 18 13 @ 5:06 PM
IHEARTCOMIX Presents: OFF/CNTRMay 18 13 @ 5:10 PM
The Killers at Barclays CenterMay 19 13 @ 5:16 PM
Iron & Wine at The Capitol TheatreMay 20 13 @ 5:32 PM
Tom Petty & the HeartbreakersMay 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect Hall
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?