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Polaroid’s Brilliant Marketing Campaign

Nice ambient media developed for Polaroid by Santa Clara, a new ad agency in Sao Paulo, Brazil. They replaced mirrors in shopping malls and business centers with instant cameras, to reinforce the brand concept of instant images.

I love this idea, it is necessary for Polaroid to be thinking out of the box right now as the whole concept of film is becoming more and more obsolete.


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Polaroid’s Brilliant Marketing Campaign