Collar is a lingerie label from Latvia, exploring graphic color combinations. For the SS17 collection ‘Athirst’, brand’s founder, Monta Aspane, developed a series of unique, abstract prints that were conceived to reflect the meaning of the archaic English phrase that signifies a strong desire and craving. The lookbook shot by Julia Prohorenkova exposed beautifully composed palette of light pinks, warm reds and beiges.
‘Collar strives to dress the personality not a body type, seeing women as gentle, ethereal creatures, embodying determination and strength in a seemingly fragile beauty.’
