outdoor voices pop up store nyc

Outdoor Voices Pop Up Store Designed by Ana Kras Opens Today

Today innovative activewear brand, Outdoor voices opened their first retail shop in New York City.

Located at 199 Lafayette Street, just steps from our headquarters in SoHo, the shop is a three- month retail installation with the goal of bringing people together via Activity.

Designed by artist and object-maker Ana Kras with a focus on Tactility and Material Interaction, the shopis a playful take on Shape and Color. Drawing inspiration from the gymnasiums of our childhoods, Kras incorporates abstract forms and shapes, displaying a refined approach to industrial materials like rubber and high-density foam. Movable mats invite customers to interact with the space through Stretch, Lounge and Play.

The shop will also be a hub for hosting group events—from Joggers’ Club to Hikes & Dog-Walks—in and around New York City.

outdoor voices pop up store nyc

outdoor voices pop up store nyc

outdoor voices pop up store nyc

outdoor voices pop up store nyc

outdoor voices pop up store nyc

outdoor voices pop up store nyc

outdoor voices pop up nyc ana kras

www.outdoorvoices.com




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