Packaging cosmetics no longer needs to be a procedural task. Organique Pure’s branding concept is a great example of how the packaging world is changing.
They combine a minimalist, black and white design with natural, recycled craft paper and botanical prints. The font is unique in that I doesn’t use titles case and includes punctuation. The clean black and white adds to the overall minimalist feel, while a slight dash of color used in highlighting the main ingredient adds a contemporary tone.