Humberto and Carol of Opening Ceremony keep us on our toes. This is one of the leading teams in innovation and evolution of our industry. Using their east/west coast shops as platforms for showcasing new concepts and projects each season, these two continue to inspire the boundaries. As the weekly contributors of For The Moment, the OC (ooo that abreviation does not have the best connotation, but you get it) duo are delivering their latest news.

Humberto and Carol feel strongly that sports and music go hand-in-hand, so they decided to ask some of their favorite musicians to give them an inspirational lyric that gets them pumped-up and ready for any competition. These lyrics will be screened onto a limited number of T-shirts and available, starting on the 8th (upon the commencement of the Olympics), at their stores. The proceeds from this project will go towards a China earthquake relief fund. See full article with artist interviews.