After been taken over by the government, the brand was recently sold to a private company and is set to trouble very soon if nothing is done. That’s why Xunye Design had the idea to do this great re-brand campaign.
Update from Xun Ye saying that “ because Zhang Xiao Quan actually is the hero brand in China, and Chinese government won’t let it disappear. it is just facing problems: losing the Chinese youth market. ”
More information at www.xunyedesign.com
Chinese industrial designer Xun Ye had the idea to create this great re-branding campaign for the 348-year old Chinese scissor brand Zhang Xiao Quan. The oldest Chinese scissor brand has been passed down for several generations and is facing serious problems due to a lack of design consistency from one product category to another and any marketing promotion for over 20 years. Also, because of the entry of other foreign brands on the Chinese market, the brand’s essence is weakening gradually and the market share is decreasing rapidly.
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery
May 29 13 @ 6:06 PMMarina & The Diamonds and Charli XCX
May 30 13 @ 6:10 PMLee "Scratch" Perry at Le Poisson Rouge
May 31 13 @ 6:15 PMAzari & III at Highline Ballroom