After been taken over by the government, the brand was recently sold to a private company and is set to trouble very soon if nothing is done. That’s why Xunye Design had the idea to do this great re-brand campaign.
Update from Xun Ye saying that “ because Zhang Xiao Quan actually is the hero brand in China, and Chinese government won’t let it disappear. it is just facing problems: losing the Chinese youth market. ”
More information at www.xunyedesign.com
TAGS: branding, Chinese Scissor, product design, Rebranded, xunye design, xunyedesign, Zhang Xiao Quan
WHAT DO YOU GUYS THINK?
Chinese industrial designer Xun Ye had the idea to create this great re-branding campaign for the 348-year old Chinese scissor brand Zhang Xiao Quan. The oldest Chinese scissor brand has been passed down for several generations and is facing serious problems due to a lack of design consistency from one product category to another and any marketing promotion for over 20 years. Also, because of the entry of other foreign brands on the Chinese market, the brand’s essence is weakening gradually and the market share is decreasing rapidly.
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Azari & III at Highline Ballroom
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?