One Sunday morning in the North Fork town of Greenport, a place similar to the Swedish countryside, three Swedes sat on a lawn overlooking the water and started to reminiscing about home. The open landscapes, the pale blue sky and the irreplaceable comfort. They wanted to bring something from where they were from to where they live now. Something that would make it feel like home and that they could share with others to transport them to another place. And that’s when they realized it: At the center of every good Swedish home, is a good rug.

After many hours and many glasses of wine Nordic Knots was born.

Nordic Knots is a rug brand inspired by classic Nordic designs and the shades of the vibrant facades of 19th century Stockholm architecture. The deep blues, the dusty pinks, the yellows and the burnt reds are all colors that carry throughout the entire collection, along with the minimalist aesthetic of the patterns.

Founded by Swedish family trio Liza Laserow, Fabian Berglund and Felix Berglund who joined forces in 2016 to follow their true passion for entrepreneurship, design and their home country.

Liza, started her career as a lawyer. After receiving her law degree in Sweden she moved to New York to work for a firm, but quickly realized that being someone’s employee and sitting behind a desk wasn’t how she wanted to spend her life. So she ventured out on her own, starting her own company and an interior designer and antiques dealer specializing in fine Swedish antiques from the 17th-19th Century. Naturally she is the self proclaimed “Boss” of Nordic Knots.

Fabian, married to Liza, is an international advertising executive and designer, currently working in New York City. As a Creative Director he has won numerous advertising and design awards and worked at three of the world’s top-rated agencies to date; Wieden + Kennedy, RGA, and Anomaly. With his background and passion for craft, Fabian takes on the role as Designer and Creative Director of Nordic Knots.