NOIA: Where I Go

Montreal; home to so many young and talented musicians, but none with the hi-tech story telling quality this band gives birth to.

      3. Where I Go

      4. Pirathon

Composer Eduardo Noya Shchreus and front -women Ashley Long are the duo known as NOIA. Heavily synthesized and distorted through moog, bass guitar, and koass pad, the music explodes like a symphony of fireworks from one song to the next with the occasional and riotous trumpet howls. The slightly haunting lyrics still linger in my mind weeks after the show. Kalirain, gives the sweaty audience a much needed blissful cleanse of digital rain, while the words “…is this what I deserve..” resonate the heart chords. Meanwhile, Pirathon reminds me of an imminent pirate battle on the sea. Pink Clouds ultimately has pop song progression and sparkle, while Where I Go, smacks you in the face with slappy synths, and then asks you to dance. Ashley’s statuesque body, and flaming red hair are perfectly accompanied by the ephemeral voice and incredible range for which she has garnered much attention. Hunching over his bass guitar, Eduardo’s strong compositional skills, attention to details, and passion are apparent. Having played in Montreal, Sao Paulo, and Lima, the band is now working on their debut album. We look forward to the upward travel of this band.

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ASHLEY LONG EDUARDO NOYA SHCHREUS electronic MEG Montreal music NOIA Roja Nova
Robyn Germanese

Year Born: 1981
Location: Toronto // How many hours a day are you on the web? 4-8
Last cool project you worked on: Art of Fashion 2012 (Toronto, for Nuit Blanche)
Coolest person you know personally: My mother (she works sometimes 9 jobs at a time, makes Broadway divas look like shrinking violets, and has the best vocabulary.
Best place to eat in your neighborhood: Yukaii (Japanese fusion- they have been closed for a long time due to fire from fire bombings that are frequent in my neighborhood)
Top 3 Places: Oaxaca, Tofino, my bed
Next destination: Italy, Scotland, Australia
Generation favorite: for fashion, art and music it changes all the time, but if I had to choose one it would be 1940s.

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