nike nature of motion

Nike’s The Nature Of Motion

Nike is pairing up with ten contemporary designers to explore the nature of motion. Their exhibit, The Nature Of Motion, will take place as part of Milan Design Week 2016. The artists used different media and materials, such as Nike’s own Flyknit, to explore Nike’s obsession with body and the synergy of form, function and motion. As each of Nike’s products increasingly bridge the gap between product and body, these ten artists bring together craftsmanship and quality, the conceptual and the practical.

nike nature of motion

nike nature of motion

Italian artist Martino Gamper’s collection of drums offer an inspiring commentary on the rhythm of Natural Motion. The drums feature Nike Flyknit textiles and Nike laces.

nike nature of motion

nike nature of motion

Greg Lynn, American architect, creates an intelligent microclimate chair with the goal in mind of cooling or warming up an athlete. The chair is made of a combination of rigid and flexible carbon fiber and allows for maximum body contact to then measure a body’s temperature and respond accordingly.

nike nature of motion

nike nature of motion

Sebastian Wrong is a British designer and creative director. His piece functions as communal seating and is fashioned from Nike Flyknit. The ergonomic chair is inspired by Umberto Boccioni’s 1913 painting Dyanism of a Soccer Player as well as Wrong’s own views of Italian Futurism.

nike nature of motion

nike nature of motion

Lindsey Adelman is an American designer whose light installation explores the tension between the mystery of nature and the constraints of industrial components. Inspired by the motion of plants the work features two light fixtures that come together as one cohesive form which communicates through vibrations.

nike nature of motion

nike nature of motion

Italian designers Enrica Cavarzan and Marco Zavagno’s floor lamps, featuring Nike Flyknit, were inspired by the beauty of an athlete in movement. To enhance the body’s movement within the space, Cavarzan and Zavagno focused on the reflection, light and shadow cast by their lamps.

nike nature of motion

nike nature of motion

Bertjan Pot is a dutch designer whose resting pods cleverly embody momentum and movement. Pot upholstered inner tubes of a car, wheelbarrow, truck and tractor with high performance materials such as rope, Nike laces and belts.

nike nature of motion

nike nature of motion

Swedish graphic designer Clara von Zweigbergk and American industrial designer Shane Schneck’s collaborated on a collection of seating that require users to pay attention to their body and posture in order to balance. Ranging in form and height, the seats are a study of how people interact with stationary objects. The seats are very similar to how shoes are designed, with a firm base that provides balance and a soft top for comfort.

nike nature of motion

Max Lamb, British furniture designer, creates a surreal installation that seemingly defies gravity. The work features a heavy aluminum, granite and polystyrene block which is levitating on a film of compressed air allowing for movement at the slightest touch. Lamb’s piece challenges viewers expectations and perceptions of weight and effort.

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