Created by studio Mildred & Duck, the identity for Mr.PAW – a Melbourne-based dog shampoo and grooming brand – is clean and simple. Focusing on natural ingredients and local manufacturing, Mr.PAW approached the market with a smart tactic, incorporating design as part of a very practical product. The effect is beautiful and playful with images styled by an art director Nat Turnbull.
www.mrpaw.co
wwww.mildredandduck.com
www.natalieturnbull.com.au