Moody & Farrell SS13 Campaign by Madame Peripetie

There are a few simple guidelines for picking a hat. Always pick the best materials. Winter calls for velvet, fur, and felt in rich colors. For spring/summer, it’s silk and straw hats.  With that in mind, Moody and Farrell’s latest collection is nothing short of perfectly imagined and crafted in painstaking care, informed by ancient English Folk dance and dress. Plaited cords and wood are hand woven into the headpieces, evoking relics of complex dances and celebratory garb. The brand, led by Eloise Moody (Farrell refers to her deceased grandfather, an avid hat wearer) enlisted Madame Peripetie to shoot ‘Traveling Maurice’ timeless and fresh as fashion should be.

Photography: Madame Peripetie
Make-up and Hair: Marina Keri
Model: Kate

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campaign Madame Peripetie Moody & Farrel SS13
Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella

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