The Monopoly board game, has a colorful print advertising campaign developed in Germany, using the tag line, “Own it all”. Four photographs of actual properties, washed in green and red, show 124 Mediterranean Avenue and 74 Baltic Avenue (the two cheapest properties on the board), 807 Boardwalk and 153 Pennsylvania Avenue (two of the most expensive on the board). Pretty cool !
Advertising Agency : JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009