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Minimalist Packaging Design by Antrepo

By / 31 Jan 2013 @ 12:23 pm

for more, visit www.antrepo4.com


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WHAT DO YOU GUYS THINK?

  • Marnie P

    Is this new work? Or a continuation of their work? I have seen it before. While it does improve beyond a doubt all the original packaging it does err on the side of “communist” type design if all supermarket items were to be this pared back. Good design doesn’t need to be “no design”. However the point it makes, is bang on. Packaging for the masses is almost never well done.

Dear brands: your packaging is annoying. Didn’t they ever teach you to keep it simple, stupid? Design studio Antrepo seems to agree. Taking on the maximalist market with such ideas, the London-based agency did just that with their reinvention of brand packaging. “When we went to the supermarket in our last trip to London, we’ve noticed that, ‘Our packaging project could go to next level,’” says the minimalist ninjas, and we’ll take their remedy.

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