Minimalist Packaging Design by Antrepo

Dear brands: your packaging is annoying. Didn’t they ever teach you to keep it simple, stupid? Design studio Antrepo seems to agree. Taking on the maximalist market with such ideas, the London-based agency did just that with their reinvention of brand packaging. “When we went to the supermarket in our last trip to London, we’ve noticed that, ‘Our packaging project could go to next level,'” says the minimalist ninjas, and we’ll take their remedy.

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Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella