Mini Cooper 50th Anniversary Video

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Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages”  (viral) campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.

After the print campaign Am I Collective suggested the idea of using its illustrations in an animation. Blackriver FC was quite keen and loved Am I Collective’s treatment, giving them the go-ahead and creative freedom to create a viral ad that matches the Mini Cooper’s playfulness and energy.

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Thanks to BA-Reps for the Great Article

Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily.
PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...