Matryoshka Poster Concept


The Pushkin Russian Language Institute by Ira Smolikova utilized a set of graphic posters to creatively advertise their language courses. Each poster takes a globally recognized symbol – Hello Kitty, The Leaning Tower of Pisa, etc. – and shows each slowly turning into another symbol: the Russian Doll, or “matryoshka.” The posters are bold, colorful, and lighthearted, an aesthetic usually not associated with educational institutes. Take a look at the four posters.



Art Direction: Ira Smolikova
Copywriting: Maxim Ezhov
To see more work visit:

Hello Kitty Ira Smolikova Language nesting dolls posters pushkin Russian
Deeksha Mehta

Year Born: 1994
Location: NYC // How many hours a day are you on the web? 4-5
Last cool project you worked on: Going to New York Fashion Week for my school's paper
Best place to eat in your neighborhood: Spice
Top 3 Places: India, San Francisco, Upper East Side Manhattan
Next destination: Paris
Generation favorite: Harry Potter

Share on StumbleUpon0Pin on Pinterest63Share on Facebook0Tweet about this on TwitterShare on Google+0Email this to someone