“Becoming a part of virtual reality, a computer data, we merge within the boundless informational field that is internet. The situation within the visual stream we deal with every day — from one point it is related to the layering of information within our mind, from the other, it has a certain connection with print”
Obvious in her methodology is that although we are immersed in this technological stimuli, constant streaming of visual, emotional and physical information, nature is of the most importance if we are to succeed in this matrix. Our connection to it, and our daily devotion and recognition of it is imperative to our sanity and to the earths health, we need to balance the energy if we intend to integrate it with right intention.
After graduating at University of Technology in Kiev she moved back to her native Odessa on the sea when she won two competitions with her graduate collection and had the chance to go to NY for an internship @Thakoon and was shot for Harper’s Bazaar Ukraine by young photographer Cate Underwood. Reva has also interned for Walter Van Beirendonck in Antwerp.
She won another competition where the prize was two weeks in Central St.Martins , where she presented a graduate collection which in turn got Atlier 1 concept store in Kiev to ask her to join with 8 other Ukranian designers in designing their own capsule collection. Reva has also gone into the realm of shoes, which I think are pretty badass, and they are all handmade by local artisans, using cotton as the central material.This designer is on her way and will be a pleasure to watch mature and grow. I’m excited…….
More information www.Mashareva.com
Ukranian designer Masha Reva is an artist, using fashion as her present medium. This recent collection Merging, is an homage to overkill, pattern on pattern, nature vs nurture. These images resonate a modern Renaissance, as we are constantly bombarded with images, stuff, ideas, we try to compartmentalize and organize. Here, Reva’s very successful attempt at materializing, through imagery, her thoughts and emotions is a testament that it is with our creativity that we can have all this stimuli living together in harmony and balance.
May 20 13 @ 5:32 PMTom Petty & the Heartbreakers
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery
May 29 13 @ 6:06 PMMarina & The Diamonds and Charli XCX