Marc Jacobs is stamping his brand all over Diet Coke (Coca Cola Light internationally), as their new Creative Director. The beverage brand turns 30 this year. See a sex-ified Jacobs strip down for a photo booth camera in the commercial spot, and check out Jacobs’ signature prints splashed across the Broadway-themed cans. While I was once a mindless consumer of the oh-so-thirst-quenching, syrupy sweet carbonated beverage, I stopped drinking soda when I left my parents house. Seeing Jacobs’ backing Diet Coke makes it sexier than it ever was before, and makes me feel slightly less guilty about the occasional indulgence.
On the subject of relevant current beverage branding partnerships…Beyoncé, as you may know, recently signed an unprecedented deal with Pepsi, and Leandra Medini (Man Repeller) reminded us that Diet Dr. Pepper is indeed the finest diet soda on the market (this I agree on).
Jun 19 13 @ 1:51 PMPaul McCarthy “WS”
Jun 20 13 @ 6:00 PMIsabelle Wenzel Opening at HAUSERGALLERY Switzerland
Jun 21 13 @ 6:16 PMModular Presents FOR 2013
Jun 22 13 @ 4:00 PMMATTE Presents...Full Moon Party at Governor's Island
Jun 28 13 @ 11:29 AMMAN Paris - S/S '14
Jun 29 13 @ 1:39 PMMoMA PS1 Warm Up 2013
Aug 28 13 @ 3:55 PMVenice Film Festival
Jun 17 13 @ 12:21 AMPretty Lights' A Color Map Of The Sun'
Jun 16 13 @ 9:00 PMThe Happy Show at Le Baron Chinatown
Jun 15 13 @ 12:00 PMLondon Collections Mens