MANIAMANIA’s The Third Mind

Cult jewelry line MANIAMANIA is always good for a beautiful campaign, and this 3-part video “The Third Mind” is mind-blowing proof of that. Showcasing their new 2012 Spring Collection, the first film was released on The New York Times T Magazine site, while the second film, “Kaleidescope” was launched exclusively on none other than V Magazine.

“Collaborating with filmmaker, Elle Muliarchyk and featuring Abbey Lee Kershaw for a second season, a three part series of short films and campaign images were created using artful techniques of the avant-garde. This included a set built of a life size kaleidoscope which created hypnotic repeat mirror imagery which looks as technical and modern as the digitally mastered alternative, but has tell tale realism of warped angles and beautiful accidents; elements also achieved within MANIAMANIA’s ‘Third Mind’ collection.”

More information at & V Magazine

Katrina Tan

A brand manager and magazine editor with a love for stories. Always wanting to know the whys and hows behind the art and the artist, Katrina also runs SUPERVISION. As such, her days are usually spent with her eyes on the Net and the streets, looking for the most interesting/opinionated/all-around fun work.